De Very Same Skippy

We are living in a wonderful time. I don't know if anyone but me is aware of it, but the apotheosis of Western culture is upon us. I am referring, of course, to the new commercial for Skippy Peanut Butter Bars. One marvels at the Darwinistic process which begins with opposable thumbs and ends with CGI Rasta Elephants rapping over dancehall beats. Could anything but the hand of the Divine guide such matters?

The first time I saw the ad, I knew. It was clear what cultural forces were at work. The anti-carb diet mania, which has given us totally redundant 1/2-carb versions of Coke (C2) and Pepsi (Pepsi Edge) must've caused someone at Skippy to scratch his head. Hmmm, he must've thought. Our product is relatively high-protein, relatively low carb. Could be a trendy Atkins-snack, if you ignore the massive amounts of sugar involved. Maybe we could market "to go" tubes of Skippy as a hip, low-carb, snack. And what would be the best way to market this product? What would be the most effective means of communicating that the bar is pure Skippy? No granola, no caramel, no chocolate.

The answer they came up with: CGI Rasta elephants on a set resembling MTV's Spring Break. On an idyllic beach, the Rasta Elephants take the stage. Summer gear and macramed hats are in tow. They rap and dance reassuringly, all to a dancehall beat:

"Skippy, dat wot's in de bar; de very same Skippy dat wot's in de jar.
Bom diddy Bom diddy Skippy, Bom diddy Bom diddy Skippy."

Don't worry; it's de very same.